Latest News > Media Release
27 May 2010
AANA initiates Code of Ethics review
AANA has initiated a comprehensive review of the Code of Ethics, to be conducted over the coming months.
The objective of the review is to update and where necessary develop the Code and aim to meet all stakeholders’ requirements and expectations. The revised code will articulate world’s best practice standards against which it can be measured and published.
The review will include an open public consultation which is anticipated to commence in July 2010 with the publication of a discussion paper which will be available for comment by all interested stakeholders.
Scott McClellan, Chief Executive Officer of AANA said this was an important review. “The Code of Ethics is referenced extensively by advertisers, their agencies and the media, as well as being acknowledged by the community as setting the standard for ethical behaviour in marketing communication. The review will identify the need for Guidance or Practice Notes to assist advertisers, their agencies and other suppliers, and the Advertising Standards Board in applying and interpreting the codes,” he said.
“This review is intended to be as broad and comprehensive as necessary to ensure that all views are canvassed. It will not be limited to the current content of the Code and new elements will be considered where necessary.”
AANA will engage an independent expert to conduct the review. It is anticipated that the final report and a revised Code of Ethics will be submitted to the AANA Board before the end of the year.
For further information: Scott McClellan, Chief Executive, AANA (02) 9221 8088