About

The Australian Association of National Advertisers (AANA) is the peak national body championing the interests of Australia’s advertisers. We exist to inspire and promote responsible, innovative and respected marketing, through a commitment to sustainable industry collaboration.

For over 85 years we have represented Australia’s largest companies and well-known brands across categories such as retail, FMCG, alcohol, automotive, travel, finance, insurance, media and communications. We work to protect the interests of all advertisers, who contribute to the estimated advertising spend of more than $14 billion a year in Australia.

The AANA’s mandate is to maintain and evolve the advertising codes which underpin the system of self-regulation in Australia. In developing and evolving these industry codes of conduct, the AANA safeguards the rights of advertisers to commercial free speech and protects consumers by providing an ethical benchmark against which advertisers are held to account.

The AANA, together with the Advertising Standards Bureau, represent two halves of Australia’s gold standard system of self-regulation. Complaints under our Codes are adjudicated by the independent Advertising Standards Board.

AANA STRATEGIC PILLARS

RESPONSIBLE MARKETING

  • Demonstrate relevance, effectiveness and scope of self-regulation to regulators and other stakeholders
  • Review, maintain and evolve the scope of self-regulation
  • Defend and promote responsible marketing across a range of platforms and industries

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INNOVATIVE MARKETING

  • Provide inspiration and insights to drive marketing capability in the context of rapid and on-going change
  • Build core capability for marketers to create compelling marketing that maximises ROI Promote marketing as a driver of growth within businesses and the economy

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RESPECTED MARKETING

  • Promote marketing as a driver of growth within businesses and the economy
  • Grow a respected and commercially astute marketing profession

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“AANA provides an invaluable collective voice and a knowledge bank that I believe improves our ability to prosper in tomorrow’s market.”

Mark Reinke, (AANA Treasurer) Group Executive Customer Data and Marketing, Suncorp Group