The Australian Association of National Advertisers (AANA) is the peak national body championing the interests of Australia’s advertisers. We exist to inspire and promote responsible, innovative and respected marketing, through a commitment to sustainable industry collaboration.

For over 90 years the AANA has represented Australia’s largest and well-known brands across all major sectors, including FMCG, automotive, banking, finance and insurance, travel, health and beauty, media and communications. The AANA works to protect the interests of those businesses that contribute to an estimated advertising spend of more than $15 billion a year.

The AANA’s mandate is to maintain and evolve the advertising codes which underpin the system of self-regulation in Australia, safeguard the rights of its members to commercial free speech and protect consumers by ensuring marketing communications is conducted responsibly.

The AANA, together with Ad Standards, represent two halves of Australia’s gold standard system of self-regulation. Complaints under our Codes are adjudicated by the independent Ad Standards Community Panel.



  • Demonstrate relevance, effectiveness and scope of self-regulation to regulators and other stakeholders
  • Review, maintain and evolve the scope of self-regulation
  • Defend and promote responsible marketing across a range of platforms and industries

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  • Provide inspiration and insights to drive marketing capability in the context of rapid and on-going change
  • Build core capability for marketers to create compelling marketing that maximises ROI Promote marketing as a driver of growth within businesses and the economy

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  • Promote marketing as a driver of growth within businesses and the economy
  • Grow a respected and commercially astute marketing profession

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