AANA Board

AANA BOARD

MATT TAPPER

AANA Chair
Managing Director, Global Markets Lion
Matt Tapper is the Managing Director Global Markets, Lion Beer, Cider and Wine business in Australia. Lion is the leading Brewer in Australia with great brands such as XXXX, Hahn, James Boag’s, Little Creatures, Corona, Tooheys, Heineken & James Squire.

Matt commenced his career in New Zealand with Mars before a stint in the UK with Dairy Crest. He returned to New Zealand, joined LION and has had a number of Sales & Marketing roles. Matt relocated to Sydney with LION 12 years ago.

He recently completed a Global Executive MBA, studying in Sydney, Bangalore, Silicon Valley & London. He is the current vice Chairman of the AANA.

Matt lives in Sydney with his wife Jane and 3 kids.

MARK REINKE

AANA Treasurer
Chairman of Ingrity and member of the PwC CMO Advisory Board PwC CMO Advisory
Mark brings over 30 years of customer, marketing and commercial experience to the AANA Board, having held senior roles in Australia and North America. Mark was most recently Chief Customer Experience Officer for the Suncorp Group, accountable for delivering growth and improving customer experience across a portfolio of leading financial services brands, including AAMI, APIA, Shannons, GIO, Bingle and Suncorp. He was a member of the Suncorp Executive Team for the last eight years. Prior to joining Suncorp Mark held senior roles in telecommunications, technology licensing, packaging and building products industries. Mark is currently Chairman of Ingrity, a new data and analytics business and a member of the PwC CMO Advisory Board.

AMANDA BANFIELD

Area VP Australia, New Zealand & Japan Mondelēz International
Amanda Banfield is Mondelēz International's Area Vice President of the Japan, Australia and New Zealand markets, stewarding iconic brands including Cadbury, Oreo, The Natural Confectionery Company, Vegemite and Philadelphia Cream Cheese.

The locally the business employs over three thousand people across six manufacturing sites and eight sales offices, with teams spanning marketing, sales, insights, research and development, manufacturing, supply chain and corporate functions.

Amanda is leading a transformation of these operations, driving productivity and efficiency programs to enable the local business become globally cost competitive and generate sustainable profitable growth, while ensuring its products and brands continue to delight consumers and retail customers.

Amanda's deep snacking experience in Asia Pacific and Europe has included local and regional leadership roles in marketing, strategy and general management. In her twenty seven year career she has led major organisational changes including significant integration and business transformation, as well as having conceived and led a variety of brand renovation and innovation projects, some of which have grown to become global platforms.

Amanda chairs Mondelēz International's regional Diversity and Inclusion Council and is a director on the boards of the Australian Association of National Advertisers and the Australia Food and Grocery Council.

British by birth, Amanda has recently become an Australian citizen and she and her family now call Melbourne home.

ANDREW CAIE

Director, Global Marketing and Customer Experience Inchcape PLC London (Subaru)
Andrew Caie is the Director, Global Marketing and Customer Experience at Inchcape PLC London (Subaru).

Andrew has over 23 years of experience leading marketing, sales and communication teams across Australia for global brands including DDB, McDonalds, Toyota, AMP, Inchcape, Subaru and Lexus, with industry exposure spanning communications, retail, property, automotive, food and beverage.

His tenure at Toyota encompassed a wide variety of senior roles, including Head of Marketing and After Sales with Lexus Australia from January 2009 to June 2010; Head of Marketing at Lexus from January 2008 to July 2009 and National Sales Manager at Lexus from 2007 to 2008.

Andrew was Advertising and Marketing Operations Manager at Toyota Motor Corporation from July 2001 to December 2006.

His broad Fast Moving Consumer Goods (FMCG) experience included the role of Retail Marketing Manager at McDonalds from 1997 to 2001.

He was also Marketing Consultant and Account Manager on McDonalds at DDB Needham from 1995 to 1997.

Other roles include Marketing Manager, AMP Retail Property, from 1990 to September 1994.

MIKE CONNAGHAN

Chief Executive Officer WPP AUNZ
Mr Connaghan was appointed as a Director of STW in July 2008.

After graduating from Charles Sturt University in 1987, Mr Connaghan commenced his advertising career winning a coveted Australian Federation and Advertising Graduate Scholarship.

After spending his first four years as a copywriter at Clemenger BBDO Sydney, Mr Connaghan travelled the world.

He joined John Singleton Advertising in 1993 to guide the Telcom Australia account through the country’s telecommunication deregulation.

In 2001, Mr Connaghan moved to STW, as Managing Director of Diversified Companies.

He represented STW’s interests and oversaw acquisitions, expansion and growth of the Diversified Companies.

Mr Connaghan joined STW Group company JWT in January 2004 as Managing Director of Australia and New Zealand, until his move back to STW and his appointment as Chief Executive Officer in January 2006.

Mr Connaghan is now the CEO of WPP AUNZ after the successful merger of WPP and STW in Australia and New Zealand. The combined business, listed on the ASX has a market capitalisation of more than $1billion, and employs more than 5000 people.

Michael is a Director of the Australian Association of National Advertisers and Chairman of the Board for the charity ‘R U OK? Day’.

JEREMY NICHOLAS

Marketing Executive & Chief Brand Officer Telstra
Jeremy joined Telstra as Executive Director, Marketing in June 2016 and leads marketing for all Telstra's brand, consumer and small-medium enterprise segments.

Prior to Telstra, Jeremy was Vice President, Head of Global Product Marketing at Visa based in San Francisco, Ca. where he led marketing for all Visa's products, emerging technologies and new products globally. Jeremy also led Visa’s global marketing, sponsorship and onsite technology implementation for the 2014 World Cup in Brasil.

Jeremy has also enjoyed a long career in creative agencies as a strategist and leader for creative companies in UK and Australia including 12 years as Executive Planning Director and then CEO at BMF, Australia.

Martin Brown

Director, eBusiness, Strategy & Marketing Nestlé Oceania
Martin Brown is the Director for eBusiness, Strategy & Marketing for Nestlé in Oceania. Nestlé is the world’s leading food & beverage business with iconic brands such as Nescafé, Milo, Kit Kat, Allen’s Maggi, Uncle Toby’s, Purina, Nan and Nespresso.

Martin joined Nestlé working in commercial roles in Confectionery. He relocated in 2003 to Switzerland to a headquarters role as Global Brand Director on KIT KAT and regional manager for UK, US, Canada, Oceania and Japan. Martin returned in 2006 as General Manager of Beverages looking after Nescafé and Milo. In 2012, Martin was appointed General Manager of Confectionery & Snacks.

Martin’s passion is for building brands, forming winning teams and leading change. Martin joined the AANA board in 2018.

JENNI DILL

Chief Marketing Officer McDonald's Australia
Jenni joined McDonald’s in May 2016 as Chief Marketing Officer and is responsible for leading Marketing and Menu for Australia.

Jenni’s fresh thinking, passion for marketing and drive for strong business and people results will play a vital role in the next stage of McDonald’s growth in Australia.

Most recently Jenni was Senior Marketing Director for PepsiCo Australia and New Zealand. She has 25 years of experience in marketing, innovation and sales management with a strong track record of business results and people development in various local, regional and global roles across Sydney, London, and New York.

Jenni has been a member of Executive Leadership Teams for over 10 years, with an innovative perspective and a general management approach to improving business performance.

Her passion is in new product development and breathing life into brands consumers have lost their love and connection with, having done this successfully from KFC to Pizza Hut to Tip Top to Smith’s Crisps and recently at SPC. She joins McDonald’s Australia at a time when connecting with the consumer will be critical to the brands future success.

SAM SMITH

Adobe Enterprise - Advertising Adobe
Sam joined Adobe as part of the TubeMogul acquisition having run the adtech business for 3 years as Managing Director. Prior to this, Smith worked for News Corp Australia’s NewsLifeMedia unit, as Head of Commercial Integration. Smith was also the Senior Vice President of Adconion Media Group Australia and held leadership roles at Ninemsn and Yahoo!7.

WAYNE GABRIEL

Chief Marketing Officer Toyota
Wayne is a marketing executive with 30 years of experience in the automotive sector specifically focusing on innovative marketing communications and brand growth that delivers tangible business outcomes.
Currently CMO at Toyota, Australia’s bestselling car brand.

His career started at Daihatsu Motor Co. before starting his journey with Toyota Motor Company Australia within the National Sales and Marketing team. He is now responsible for maintaining and growing Toyota Australia's leading brand position in Australia as the business transitions into its next exciting phase.

Wayne’s passion is about leadership, as well as marketing.

He strives to enable those around him to achieve their full potential with the shared goal of taking one of Australia’s most trusted brands from strength to strength through their mission - Inspiring human progress through mobility.

ANDREW HICKS

Director of Marketing Woolworths Food Group & Supermarkets
Andrew Hicks is the Director of Marketing, Woolworths Food Group & Supermarkets
Prior to this, Andrew was General Manager, Marketing of the Woolworths Liquor Group (WLG) since his appointment in 2012.
In his time in the WLG, Andrew led the transformation of the BWS brand and extended Dan Murphy's lead as Australia's most iconic liquor retail brand.

Andrew joined Woolworths in 2008 as the National Marketing Manager of Dan Murphy's. During his tenure, Dan Murphy's was recognised as the BRW Outstanding Retailer of the Year (2012).

Prior to this, Andrew was the National Marketing Executive for Musica, South Africa's market-leading
entertainment retail store. Andrew has also worked in the advertising industry where he
held the position of Creative Group Head (Ogilvy) and in the publishing industry as a Marketing
Manager Tax and Accounting for Butterworths.

Andrew has a Bachelor of Social Science and Marketing Honours degrees from the University of
KwaZulu-Natal. He has also received a Diploma in Advertising (Copywriting) from The Red &
Yellow School.

A South African by birth, Andrew moved to Australia 10 years ago. Andrew is married with two
daughters.

Lisa Ronson

Chief Marketing Officer Tourism Australia
Lisa Ronson is the Chief Marketing Officer for Tourism Australia. Lisa is responsible for leading the organisation’s global marketing strategy and implementation across 15 international markets.

Lisa Ronson joined Tourism Australia in February 2015 and is a commercially focused Senior Executive with 20 years’ experience, across multiple national and global brands. Prior to joining Tourism Australia, Lisa held senior marketing roles for Westpac, David Jones, Visa International, Telstra and Carlton and United Breweries.

In 2018, Lisa and her Team won many awards including Mumbrella Team and campaign of the year, Team and Campaign of the year from the Australian Marketing Institute, Ten Cannes Lions including a Titanium Lion at this year’s festival of creativity. Lisa also won CMO of the year at the Australian Marketing Institutes’ Awards for Marketing Excellence, and was last week ranked no. 1 CMO in the CMO Magazine Top 50 list which recognises Australia’s most innovative and effective marketing leaders.

Lisa is an active member of the Australian Marketing Industry, including writing regularly for the AFR, and is AANA (Australian Association of National Advertisers) Board Member.