The AANA drives responsible marketing by promoting and evolving self-regulation aligned with community standards.
The AANA achieves this through:
- demonstrating the relevance and scope of self-regulation to government
- by reviewing and evolving the scope of self-regulation
- by defending responsible marketing across a range of platforms and industries
The AANA is dedicated to the proactive promotion of self-regulation, enabled through a commitment to industry collaboration and public consultation. We ensure that the self-regulatory system continues to meet community standards in marketing communication across all media and platforms.