What We Do

The AANA is focused on safeguarding the rights of advertisers to commercial free speech and protecting their interests. AANA implements a comprehensive self-regulatory affairs program to ensure that the self-regulation of marketing communications continues to be regarded by Government and stakeholders as the preferred model in Australia.

The AANA is your first point of contact for advice and expertise on marketing and communications queries. We help advertisers to responsibly meet best practice and community standards in marketing and communications.


As the peak national Advertiser body the AANA is a member of the World Federation of Advertisers (WFA). WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend, almost US$700 billion annually. Our partnership with the WFA provides AANA members access to global developments and insights.

Join the AANA


  • Ensure self-regulation of marketing communications continues to be regarded by government and stakeholders as the preferred model for managing marketing communications in Australia.
  • Ensure AANA members can expand their communications activities into new emerging channels without unnecessary regulatory obstacles.
  • Build consumer confidence and public trust in advertising and marketing communications by leading reviews of Australia’s codes of practice and advancement of self-regulation.
  • Lead initiatives to enhance the knowledge and understanding of responsible marketers.
  • Assist members to be responsible marketers and demonstrate to the community a commitment to best practice within Australia’s gold standard of responsible advertising.
  • Provide members with the opportunity to shape the industry by contributing to the evolution of Australia’s Codes and Guidelines.
  • Promote a unified voice for brands through regular advocacy and engagement with Federal and State Governments on industry issues.
  • Provide opportunities for members to join AANA Committees and Forums to contribute insights and expertise on key industry issues.
  • Provide networking opportunities with industry leaders at AANA events and conferences.
  • Equipping marketers to build strong brands and businesses through insights gained at AANA workshops, forums and via online tools.
  • Deepen members’ knowledge from industry experts at the AANA Speaker Series events.
  • Provide opportunities for AANA members to connect with peers at a number of events held throughout the year.

If interested in membership opportunities, please visit our Membership page or contact the AANA.

“AANA continues to promote and protect the right to advertise whilst celebrating and building the capability of the people in the industry that make such a contribution.”

Matt Tapper, (AANA Chair) Managing Director Global Markets, Lion Beer, Cider and Wine – Lion