How to make a complaint

You can make a complaint to Ad Standards by:

  • Lodging a complaint online here
  • Write a letter (via post or fax) to:

Ad Standards
Level 2
97 Northbourne Avenue

Fax: (02) 6262 9833

Complaints under the AANA Self-Regulatory System

Complaints about the content of an advertisement or marketing communication can be made under the AANA Codes to Ad Standards.

  • AANA Code For Advertising and Marketing Communications To Children – is designed to ensure that advertising and marketing communications directed at Australian children is conducted within prevailing community standards around clear representation, sexualised images, unsafe or dangerous products, competitions, use of popular personalities, privacy and food and beverage advertising.

Information on other complaints and code systems can be accessed here.

Other Codes and Initiatives

Complaints to the ASB can also be made under the following industry codes and initiatives:

Federal Chamber of Automotive Industries (FCAI) Motor Vehicle Code – issues covered by the FCAI Code include unsafe driving, depiction of speeding, illegal driving practices, depiction of people driving while fatigued or under the influence of alcohol, issues of clarity concerning motorsport in advertising.

ABAC Responsible Alcohol Marketing Code (ABAC) – issues covered include depictions of responsible consumption of alcohol and appeal to children.

Australian Food and Grocery Council Responsible Children’s Marketing Initiative of the Australian Food and Beverage Industry – covers advertisements for food and beverage products to children under 12 in media by signatories to the initiative.

Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children –covers advertising and marketing communications to children under 14 years of age by quick service restaurants who have signed up to the initiative.

Other Complaint Systems

Complaints about misleading and deceptive conduct, Therapeutic Goods Advertising, program promotions and program content, are dealt with by other regulatory and complaints handling systems.

Television or radio programming, program content or program promotions – if your complaint is about a program you have seen on television, or the placement of a commercial (i.e. the time of day you saw the advertisement) or a program promotion, refer to the following industry websites: