2018 Starcom Media Futures | SYDNEYMarch 27, 2018
STARCOM MEDIA FUTURES 2018: FROM CHANNEL TO EXPERIENCE
Starcom and the AANA are hosting a presentation of findings from the 2018 Starcom Media Futures Survey.
Media have changed. From distinct and easily definable channels to an infinite number of ways to experience a brand. Every newsfeed and every home screen is unique.
To create a framework for navigating the future media landscape, Starcom has updated their Futures research, using a globally innovative approach which builds on MESH Real Time Experience Tracking methodology.
Starcom will present a new approach to creating brand value from human experience, based on the emotional drivers of behavioural change, examining:
1. The emotions that have the strongest impact on perception of brands
2. The types of experience that are most effective in creating these emotions
3. The gap between marketers’ perceptions and what people actually want
4. A framework to create higher return on marketing investment by connecting touchpoints to solve for this gap.
Join us to see the highlights and implications of this research.
Presented by Graeme Wood, National Strategy Director and Toby Barbour, CEO from Starcom Australia. The event will also feature keynote speakers, Megan Brownlow, Partner and Editor of Australian Entertainment and Media Outlook report at PwC and Will Easton, Managing Director, Facebook ANZ.
TUESDAY 27 MARCH
4.00 – 6.00PM Presentations and Networking Drinks
Pier One Sydney Harbour
Water @ Pier One
11 Hickson Rd