On 26 March 2014, 400 of the world’s marketing community descended on Sydney to inspire, share and debate challenges, issues and opportunities facing marketers the world over.

The AANA was the host of The World Federation of Advertisers for a week in Sydney for the annual Global Marketer Week.

The one-day Global Marketer Conference (GMC) has become an important forum for marketing leaders from the world’s biggest and most successful brands to discuss the major challenges and opportunities being created in a dynamic market. This year the Global Marketer Conference brought together eight global speakers in a one-day event from varied categories and geographies. Conference delegates came to network, be inspired, and learn from the brands and speakers that will take the stage.

The conference was the showpiece event of the WFA’s Global Marketer Week, which included members-only events as well as thought-leadership sessions from global experts open to non-members. A highlight of the week was the Opening Cocktail Party and Great Australian Marketing Awards on Tuesday March 25th, which opened the week of events and welcomed our international and domestic guests who were also attending the AANA & WFA Global Marketer Conference.

The Conference brought together the world’s top marketers to discuss common challenges facing brands in Australia, Asia and globally. The focus of the event was to educate and inspire marketers to find new ways to lead their brands to growth.

MICHAEL BIRKIN
Marketing to Millenials – Transforming & Understanding

COLIN CURRIE
The China Challenge

MICHELLE FROAH
Driving Brand Differentiation through Diversity

SIR JOHN HEGARTY
Is this the Best Time to Work in Marketing?

JOHN KEARON
Using Behavioural Science to Change Behaviour

MARC MATHIEU
The Point of Purpose

ED SANDERS
Moonshot Thinking & Velocity in the Creative Process

JAMES THOMPSON
Living Luxury

PRESENTATION SLIDES

If you are a AANA member or attended the Global Marketer Conference and would like to view a selection of the slide presentations please email the AANA.

 

NEWS COVERAGE

18 November 2014 – Unilever: Find purpose or wither – AdNews

17 April 2014 – Unilever: Consumers are dead. They’re humans now – AdNews

31 March 2014 – Ditch the Millennials – Acer’s CMO on rebuilding for ‘The Connected Generation’ – Marketing Magazine

30 March 2014 – Google Glass focuses on surveillance, privacy concerns – Australian Financial Review

28 March 2014 – One country, two worlds: MD of Adidas China on the opportunities and challenges – Marketing Magazine

27 March 2014 – Hegarty tells marketers: You and your processes are holding advertising back – AdNews

26 March 2014 – Google Glass marketing boss: Creativity is king, so trust the youngest in the room – AdNews

26 March 2014 – Human behaviour: marketing is a no-brainer – AdNews

26 March 2014 – Luxury category not dead, says Diageo Reserve MD – AdNews

24 March 2014 – Luxury still in demand if not quite as conspicuous – Australian Financial Review

Speakers

  • MICHAEL BIRKIN
    Chief Marketing Officer, Acer Inc.
  • SIR JOHN HEGARTY
    Founder & Creative Partner, Bartle Bogle Hegarty
  • ED SANDERS
    Director of Marketing, Glass, Google
  • COLIN CURRIE
    Managing Director, Adidas Group Greater China
  • JOHN KEARON
    Founder & Chief Juicer, Brainjuicer
  • JAMES THOMPSON
    Global Managing Director, Diageo Reserve
  • MICHELLE FROAH
    Asia Pacific Senior Regional Marketing Director, Kimberly-Clark International
  • MARC MATHIEU
    Senior Vice President, Marketing, Unilever

Thanks to our partners