2017 Starcom Media Futures – MELBOURNEMarch 2, 2017
STARCOM MEDIA FUTURES – NEW THINKING ON CUSTOMER EXPERIENCE
Starcom and the AANA hosted a presentation of findings from the 2017 Starcom Media Futures Survey.
With a continued focus on Customer Experience, this year’s results indicate that businesses need to think differently about CX if they are to keep pace with category disruption. Starcom explored the implications for your business, brand and communications in the context of Australia’s advertising marketplace trends.
Presented by Toby Barbour, Starcom Australia CEO and Matt James, Publicis Media ANZ CEO, the event also featured the following keynote speakers with a strong track record in transforming businesses in the age of CX.
Karl Treacher, Group CEO, Brand Institute of Australia: An acclaimed behavioural analyst, Karl has shaped his career through human-centred, brand-led experience design and innovation. He has over 18 years’ experience working with iconic brands, including: Apple, PwC, Audi, Virgin, NAB and Google. He’s a guest lecturer at Sydney University and was Marketing Magazine’s resident Brand Experience and Culture columnist between 2007 & 2015.
Kurt Burnette, Chief Revenue Officer, Seven West Media: Instrumental to the commercial success of Seven’s Customer Experience, as the business evolves beyond broadcast television and publishing to a leading multi-platform media company. Kurt also leads Seven West Media’s business development ‘incubator’ for new revenue opportunities.
THURSDAY 2 MARCH
4.00 – 6.00PM Presentations and Networking Drinks
Southbank Theatre, The Lawler
140 Southbank Boulevard (Cnr Dodds Street)
*Please be advised this event is invite-only. If you have guests or colleagues that would like to attend, please contact us.