Together with Katie Rigg-Smith, CEO Australasia of Mindshare, we had a unique and rare opportunity to host an intimate masterclass with Jon Steel, Group Planning Director, WPP.

Jon is acknowledged as one of the best planners in the world. His career began at the London Agency Boase Massimi Pollitt, an agency often credited for inventing Account Planning at which he was promoted to the board at the young age of 26. Jon’s career credentials are extraordinary and his widely recognised professional expertise in planning.

As recession looms, the pressure for marketers and their agencies to pursue short-term targets becomes all the more intense. Jon Steel delivered a view on why the time is now to set more ambitious objectives.

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