MELBOURNE | AANA EVENT: MEDIA RADAR 2020May 30, 2017
Tuning your Media Radar to 2020
Our recent capability development forum – The Media Challenge – tabled important issues across the media supply chain for marketers to investigate and we are excited to announce our next initiative for building capabilities in the increasingly complex media landscape.
One of the key priorities for Marketers raised at The Media Challenge was for all of us to get into the detail on media measurement and verification. In a slow growth market, it is essential we ensure our investments in media are optimal and that we can evaluate them comparably with clarity.
Our session – Tuning your Media Radar to 2020, led by Professor Nelson-Field PhD, outlines the real and meaningful media metrics that marketers need to be on top of today and to prepare for by 2020. It was an enlightening lecture on ‘the what, how and why’ of media measurement and technology and where it’s headed from a renowned media academic working globally with brands and channels.
Thank you to AANA Member ANZ for hosting the session in Melbourne.
TUESDAY 30 MAY
7.30AM Registration and stand up light breakfast
8.00 Doors open
10.00AM Presentation concludes
Upper Ground Floor Conference Suites
833 Collins Street
AANA Members – FREE
For information on the Media Radar 2020 event in Sydney, click here.