MELBOURNE | MARKETING DECONSTRUCTED: BRAND MANAGEMENT – DROPPING THE STUPID STUFF THAT HOLDS BACK AUSTRALIAN BRANDSOctober 13, 2016
Through our partnership with MCN, we launched Marketing Deconstructed, a lecture series presented by Professor of Marketing and an expert on Branding, Mark Ritson.
The provocative and challenging series was held in Sydney and Melbourne throughout May, July and October. They focused on fundamental aspects of the profession that are worthy of a refreshed, renewed review. Ritson is widely acknowledged as being one of the best and the most entertaining professors in marketing internationally.
The third and last lecture of this series was held in Melbourne on October 13th.
Thank you to ANZ who hosted the sessions in Melbourne.
Watch the video from the third lecture below: