TODAY’S CONSUMER, TOMORROW

It’s important for marketers to stay in touch with what’s in the hearts & minds of Australian consumers at a macro-level. Too often we fail to sit up and take a look at what is going on in the society around us. Understanding these human truths can often lead to new insights and different opportunities.

The AANA in partnership with GroupM hosted the event: Today’s Consumer, Tomorrow. Our guest speakers Hugh Mackay, social researcher & author, and Caitlin Lloyd, group strategy director at Mindshare, challenged our existing assumptions & thinking and offered a new perspective on how to connect with the evolving consumer to build stronger brands.

For six decades, Australia’s leading social researcher Hugh Mackay AO has been tracking the nation’s mind and mood and has collaborated with Caitlin Lloyd, Group Strategy Director, Mindshare to re-imagine through fresh eyes the ever-accelerating rate of change, and its effect on tomorrow’s consumer.

EVENT DETAILS:

SYDNEY – TUESDAY 23 OCTOBER 2018, 4.00PM – 6.30PM
NEW VENUE: Dendy Cinemas, Opera Quays (9/2 East, Sydney)

To see the details for the Today’s Consumer Tomorrow in Melbourne, click here.

Thanks to our partners