The Australian Digital Advertising Practices have been created specifically for advertisers in Australia to facilitate better relationships with agencies, publishers and digital platforms, and to foster shared responsibilities for digital ad spends and outcomes.

The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have been working together to build trust and instill confidence in the digital advertising value chain for all participants and, in doing so, optimise its value.

A cross-industry team of advertisers, media agencies and digital publishers, assisted by a broader network of subject matter experts have developed the Australian Digital Advertising Practices.
While these Practices have been created with the advertiser in mind, they also serve to educate and inform all players within the digital ecosystem including agencies, publishers and ad tech vendors.

The boards of the AANA, IAB and MFA collectively endorse the Australian Digital Advertising Practices and encourage their use.

We recognise that the pace of technological change will require these practices to be regularly updated to reflect emerging opportunities and issues as they arise.

Click here to access the full interactive version of the Australian Digital Advertising Practices.