Latest News
| Small Window for Advertising to Help Pull Economy out of Recession | 5 April 2009 |
Marketers believe there is a small window of opportunity – perhaps as little as two months – for the advertising industry to positively impact Australia’s chances of avoiding a deep recession, according to the Australian Association of National Advertisers. <more> |
| No greenwash, please - industry introduces its own code |
2 April 2009 |
ADVERTISERS will no longer be able to use images of nature and call themselves "environmentally friendly" unless they can back up any green claims under new proposals put forward by the advertising industry. <more> |
1 April 2009 |
Following a period of public consultation, the board of the Australian Association of National Advertisers (AANA) has agreed to proceed with the development and implementation of an Environmental Claims Advertising and Marketing Code. <more> |
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| Healthy Lifestyle promotions not just Ad Bans | 19 March 2009 |
The Australian Association of National Advertisers (AANA) urges the Federal Government to increase its advertising spending on healthy lifestyles campaigns as a means of encouraging moderation in alcohol consumption. <more> |
| Australia: the healthiest country by 2020 | 31 December 2008 | Acknowledging a confusion of information in political precincts as well as the public domain about
the social and economic impacts of advertising in Australia, this submission sets out to support the
Preventative Health Taskforce with a level of understanding appropriate to the commercial communication-related considerations indicated in its discussion paper: Australia: the healthiest country by 2020. < more > |
| Responsible Advertising promised by Marketers | 1 September 2008 | A recommitment to response advertising and marketing communications with particular regard to children has been made by the peak marketing industry body, the Australian Association of National Advertisers. < more > |
| AANA “Green Claims” Discussion Paper | 28 August 2008 | The Australian Association of National Advertisers (AANA) today began the public consultation process of its review into the necessity of an environmental claims self regulatory code. The public consultation process will run until Friday, 17 October 2008. <more> |