Why Join the AANA?

By joining the AANA you’ll be part of a large network of advertisers in Australia, and have the opportunity to support and shape the future of the industry.

As the peak body representing advertisers in Australia, AANA and its members are committed to responsible and respected marketing and work collaboratively to elevate the profession within the community and industry.

The AANA represents Australia’s foremost advertisers, both large and small, from all areas including telecommunications, finance, insurance, FMCG, food and beverage, health and beauty, publishers and automotive. Media and advertising agencies are also members.

WHY JOIN THE AANA?

Your involvement is essential

The AANA’s primary role is to maintain and evolve the Codes of conduct that regulate advertising content in Australia, against which the independent Advertising Standards Board adjudicates. Your support via membership ensures we continue to play this vital role in maintaining a system of self-regulation of advertising, which safeguards the rights of advertisers to commercial free speech and ensures marketing communication

Be represented

The AANA is the respected voice for brands. We are the peak national body focussed on the interests of Australia’s advertisers. Our activities and initiatives represent a wide variety of brand voices and industry issues. When you join, the voice of industry becomes stronger.

The AANA sits at the heart of the marketing and advertising industry by actively representing members’ interests across a range of issues and stakeholders. Using the voice you give us, we proactively advocate for advertisers with government, lobby groups and other bodies who may seek to dilute the effective system of self-regulation that we’ve achieved.

Shape the industry

The AANA provides the opportunity for members to join the debate in shaping the industry via our Board, committees and forums. The AANA takes a consultative approach to policy and code development to ensure members are part of that journey.

AANA members believe in ethical marketing now and in the future. The AANA anticipates and provides guidance on emerging regulatory issues and the proactive measures industry should take to ensure you can maintain the right to advertise.

Promote marketing as a driver of growth

Marketing delivers growth. AANA champions the marketing profession and the value it delivers to business. We work to elevate the marketing profession and build on its positive profile in the community.

Be inspired and stay connected

The AANA seeks to inspire and equip marketers to build strong brands and businesses. Through our networking and Speaker Series events, the AANA aims to provide opportunities for members to gain insights and learn from each other and industry experts.

Events

The AANA’s dynamic line-up of events and initiatives are designed to inspire and inform, as well as provide members with unique networking opportunities. Events are free to members or provided with a significant member discount.

Member forums

Share knowledge and take an active role in influencing the future of our industry through exclusive member-only meetings and forums. The insights and outcomes of these groups are shared with the AANA membership.

- AANA Public & Regulatory Affairs Committee – The AANA brings together Australia’s top marketing and corporate affairs professionals to evolve the AANA Codes, Guidelines and Practice Notes and provide a unified voice for government and regulator engagement.

- AANA & MFA Media Forum – The AANA & MFA meet to bring about positive outcomes for shared interests of advertisers and media agencies. The forum pursues action plans to bring about outcomes to benefit the industry as a whole.

Be informed

Stay up-to-date with industry developments both in Australia and internationally via our forums, training, digital communication and the Speaker Series. The AANA provides the latest on policy developments, self-regulation updates, advocacy work and industry best practice. Our partnership with the World Federation of Advertisers also provides access to global developments and insights.

- Training & compliance advice – The AANA provides members with guidance on advertising matters relating to the AANA Codes including our exclusive advertisement pre-vetting service AdCheck.

- Research – The AANA develops and collaborates on research projects with a global network of industry partners to offer insight and bench-marking. AANA members are encouraged to participate in international surveys to ensure that the Australian marketers’ perspective is captured in global research initiatives.