Research
WHO issues global strategy on alcohol
On 20 May, the World Health Assembly (WHA) has adopted, by consensus, the Global Strategy to Reduce the Harmful Use of Alcohol, which had already been endorsed by the WHO Executive Board in January 2010, with no substantive amendments. For a summary of the report click here.
WHO provides food marketing to children policy guidance
On 20 May,The World Health Assembly (WHA) has adopted the WHO Recommendations on food marketing to children, already endorsed by the WHO Executive Board in January 2010, with no substantive amendments. For a summary of the report click here.
Government Response to Preventative Health Taskforce Report
On 11 May 2010, the Minister for Health and Ageing, the Hon Nicola Roxon MP, released Taking Preventative Action, the Government’s response to the report of the National Preventative Health Taskforce. The report indicates that there would be no substantive moves to restrict advertising or sponsorship. For a summary of the report click here.
US White House Obesity Task Force reveals action plan for food marketing
On 11 May, First Lady Michelle Obama unveiled the Interagency Task Force action plan: Solving the Problem of Childhood Obesity Within a Generation. For a summary of the report click here.
Why did you choose that Agency?
AANA is co-operating with research modelling advertising agency selection.
The findings will enable participating advertisers to make more informed selection decisions, the end product being a better match between agencies and clients resulting in improved organisational performance and longer term successful agency-client relationships.