Regulatory school

The AANA Codes, guidelines and principles set the foundation for ethical advertising. To align our members’ marketing, legal or public & regulatory affairs teams with up-to-date marketing governance, we conduct regular training sessions which highlight the latest changes and key issues to consider when creating advertising, marketing and public relations communications.

As a guide, in 60 minutes you’ll learn:

  • Best practice guidance on the Code of Ethics
  • How the AANA Codes apply to public relations material and user-generated content
  • Responsible Marketing Communications in the Digital Space
  • Native Advertising Principles
  • Ad|Check – an AANA Member service and how you can use it
  • What’s on the self-regulatory horizon

Training sessions are free for AANA members and can be tailored to focus on the key issues for your audience (such as F&B advertising or marketing to children).

Please contact Marit if you would like to take up this opportunity:
Marit Andersen
Regulatory Affairs Manager
marit@aana.com.au

Here’s what some our members thought of the sessions:

  • Lion “The team found the session practical and informative – a helpful refresher”
  • Commonwealth Bank Australia “The content was delivered in a conversational and interactive way which made it really easy to digest and interesting for the whole 60 minutes”
  • HSBC “The exercises were good to give us practical examples to understand how the Code of Ethics applies”
  • Beiersdorf “The positive is that the marketing team heard from the source (AANA) as opposed to internal (Regulatory Affairs) which adds weight to a topic”
  • Officeworks “Informative. Simple. Thought-provoking.”