SPEAKER SERIES – THE CHANGING FACE OF THE CMO
Together with Telstra, the AANA hosted an exclusive event with Derek Robson, Managing Partner of the renowned ad agency, Goodby, Silverstein & Partners, and Mark Buckman, CMO & Executive Director Digital Content Services & IPTV at Telstra.
AANA members talk to us frequently about the pressures they face in building brands and businesses in an environment of rapid media and technology change.
The changing role of the CMO and the right structure and composition of Marketing Departments are topics that our members are keen to hear more about and discuss.
Derek Robson has witnessed this shift from an international perspective, while Telstra’s chief marketing officer Mark Buckman has experienced it first-hand working with some of Australia’s most influential brands.
Mark set the stage for an illuminating session, detailing his belief that brands need to radically rethink their marketing teams and their structures to become as nimble as their customers. Together Mark and Derek challenged the changing role of the CMO and whether brands truly have the right mix of people on their teams and if they really are representative of the new world of marketing?
This event was proudly brought to you by Telstra in their Experience Centre.
Managing Partner, Goodby, Silverstein & Partners
CMO & Executive Director Digital Content Services & IPTV, Telstra