China is changing on a scale and at a pace never witnessed before, presenting companies with unparalleled opportunities and unprecedented challenges. The winners will be those that have developed a highly sophisticated understanding of Chinese consumer requirements and are ready to support them every step of the way. Colin Currie will examine the importance of China’s rise within the global economy, the increased spending power of the consumer, and how companies must shift their thinking to succeed. “It is not just about the size of consumers’ wallets, it is about serving them; making real connections and winning a place in their affections.”
The Global Marketer Conference was held in Sydney in March 2014, and hosted by The Australian Association of Advertisers (AANA) and World Federation of Advertisers (WFA).