LEADING IN 2015 | LEADERSHIP & INNOVATION
Through our partnership with The Marketing Academy, AANA hosted an event with three extraordinary speakers from the UK that were here for a flying visit to lecture at The Marketing Academy Bootcamp.
One of the core strategic pillars of the AANA is to inspire and equip marketers to build strong brands and businesses. This year we will be bringing our members and guests some opportunities to gather around leadership and innovation.
This bespoke session for AANA Members and guests was a very special event, not only as it was a rare chance to get a taster of the calibre of the speakers at The Marketing Academy, but also because we hosted the event at the soon to be opened Telstra Customer Insight Centre, the world’s first truly immersive customer centre. Our thanks to Telstra, for their support and partnership around our agenda of leadership and innovation.
Major General Arthur Denaro CBE DL Major General Arthur Denaro speaks with experience and great insight on how to motivate, inspire and lead others in testing times. He has a long and distinguished career in the Military and with UK Special Forces. He has also been the Commandant of the Royal Military Academy Sandhurst where he trained graduates in the art of leadership and the skills of management. For the last 6 years has been the Middle East adviser to the Secretary of State for Defence.
Ben Slater, CEO and Founder, Bow & Arrow Ben Slater is the founder of a global innovation consultancy. Since the company started they have launched game-changing products, propositions and services for Google, Samsung, Dow Jones, The Guardian, GSK, Mondelez, to name a few. Bow & Arrow is focused on commercially-led innovation, and Ben speaks and writes regularly on how leaders should innovate effectively and how to build a culture of innovation.
Penny Ferguson, the Living Leader Penny Ferguson is the UK’s leading expert on personal leadership. Penny founded the company The Living Leader, has authored two books on leadership and has coached and run masterclasses for thousands of business professionals worldwide on personal leadership. Her sessions are confronting and challenging and it is a rare opportunity to have her in Australia.