PEPSICO GLOBAL BRAND BOSS TO TALK AT AANA RESET
PepsiCo’s global brand boss Brad Jakeman is heading to Australia to speak at the AANA Reset conference in October.
Jakeman, who is president of PepsiCo, is originally from Sydney and leads the category strategy, brand building, design, advertising, marketing, innovation and branded content for PepsiCo’s global portfolio of beverages.
Also announced in the first round of speakers for Reset is president and founder of video platform Unruly, Sarah Wood. Unruly was acquired by News Corp last year.
“This is our third year uniting our members around a Reset theme and from all accounts the purpose and format continue to resonate. Setting aside one day to be inspired and challenged by seven speakers from around the world whose brief it is to jolt members into re-thinking their approach is something our members readily do,” said Sunita Gloster, CEO of the AANA.
“Brad has managed some of the world’s biggest brands in categories as diverse as FMCG, entertainment, technology, finance and fashion and has been awarded many times over for his achievements. His passion and track record for category-disruptive ideas fit perfectly with RESET. Brad builds famous world-class brands by challenging the status quo,’ added Gloster.
The AANA describes Wood as a ”trail-blazing entrepreneur” in video content and distribution and she is often named as a “woman to watch” on media and tech. AdNews interviewed Woods back in December: Read it here.
The conference, which is open to members and non members, will be hosted in Sydney on 25 October.