Our recent capability development forum – The Media Challenge – tabled important issues across the media supply chain for marketers to investigate and we are excited to announce our next initiative for building capabilities in the increasingly complex media landscape.
One of the key priorities for Marketers raised at The Media Challenge was for all of us to get into the detail on media measurement and verification. In a slow growth market, it is essential we ensure our investments in media are optimal and that we can evaluate them comparably with clarity.
With that, I would encourage you to register you and your teams in advance for our next session – Tuning your Media Radar to 2020. Professor Karen Nelson-Field PhD will outline the real and meaningful media metrics that marketers need to be on top of today and to prepare for by 2020. It will be an enlightening lecture on ‘the what, how and why’ of media measurement and technology and where it’s headed from a renowned media academic working globally with brands and channels.
Please join us at AANA Media Radar 2020 in Sydney, led by Professor Karen Nelson-Field PhD, CEO of Media Intelligence Co. View full bio here
Thank you to AANA Member Telstra for hosting the session in Sydney.
THURSDAY 1 JUNE, 2017
3.45 Arrival and registration
4.00 – 6.30PM Presentation and networking drinks
TELSTRA CUSTOMER INSIGHT CENTRE (CIC)
400 George St, SYDNEY
Access via Ground Floor Reception
AANA Members – FREE
For information on the Media Radar 2020 event in Melbourne, click here.