The AANA today announced that it has amended clause 2.2 of its overarching Code of Ethics to prohibit advertising that uses sexual appeal in a manner that is either ‘exploitative or degrading’. Previously the Code prohibited the use of sexual appeal that was ‘exploitative and degrading’. At the same time, the AANA has amended its definition of ‘exploitative’ to ensure greater clarity for advertisers. The existing prohibition on the use of any sexual appeal in advertising that portrays minors remains unchanged.
For Immediate Release