AANA EVENT | THE MEDIA CHALLENGE – A YEAR ON (MELBOURNE)
The Media Challenge – A Year On
This major industry presentation continued AANA’s commitment to help advertisers build the capability that is necessary to pursue greater return and effectiveness from their media investments.
The Media Challenge – A Year On built on the media forum convened by the AANA in March last year, which was recognised by the World Federation of Advertisers as a significant global leadership initiative to address media challenges, particularly in the digital space.
This year’s event focused on bringing the key themes tabled at the U.S. Association of National Advertisers (ANA) agenda-setting Media Conference, back to Australia’s advertisers.
This event was presented in partnership with PwC.
MONDAY 26 MARCH, 4:00PM – 6:30PM
Registration started at 3.45PM
VENUE: 2 Riverside Quay, Southbank, VIC
This event was free for AANA members.
Carolyn Bendall, Marketing Centre of Expertise Lead, ANZ
Anneliese Douglass, Head of Media & PR, Unilever
Peter Horgan, Chair MFA/CEO OMD
John Broome, CEO, AANA