Hosted by AANA CEO, John Broome, and ThinkTV CEO, Kim Portate, Professor Karen Nelson-Field will present the latest findings from The Benchmark Series research, which investigates how Australians really engage with advertising across different platforms and devices.
A must for marketers looking to extend their reach into online video
Professor Nelson-Field will explain why every single reach point should be considered by its overall audience quality, its ability to be seen, and most importantly, its ability to deliver sales. The research results demonstrate how marketers can double the sales impact of cross-platform advertising using TV and BVOD.
Date: Thursday 16 May 2019
Time: 4:00PM – 6:00PM
Location: Alto Event Space
Top Floor, GPO Building, Cnr Elizabeth + Little Bourke St, Melbourne
Access: via Postal Lane