Code of Ethics Review – AANA discussion paper for public comment
The AANA is reviewing the AANA Code of Ethics, to ensure that it continues to provide a robust framework for the self-regulation of advertising and marketing communication.
The objectives of the AANA Code of Ethics are to set standards ensure that advertisements and other forms of marketing communications are legal, decent, honest and truthful and that they have been prepared with a sense of obligation to the consumer and society and a sense of fairness and responsibility to competitors.
The AANA Code of Ethics is accompanied by Practice Notes which have been developed by the AANA. The Practice Notes provide guidance to advertisers and complainants on the intent of the Code’s clauses, and must be applied by the Ad Standards Community Panel in making its determinations.
The aim of the current review of the AANA Code of Ethics is to update and, where necessary, develop the Code and Practice Notes to ensure that it continues to meet community requirements and expectations. It is our intention that a revised AANA Code of Ethics will articulate world’s best practice standards against which it can be measured and administered.
The purpose of this discussion paper is to promote dialogue with all stakeholders and to stimulate informed input to the review. It is not intended to be prescriptive and any other matters raised will be given due consideration.
Download the discussion paper here: AANA Code of Ethics Review Discussion Paper September 2019