Importantly the Action Agenda urges governments to “increase their support for efforts of advertising self-regulation” and outlines the significant benefits of advertising to help achieve innovation, productivity and growth in all goods and services sold across and within APEC economies.
It is the result of a three year project coordinated by the Advertising Standards Bureau with input and support from the Australian Government, the World Federation of Advertisers (of which the AANA is a member), the European Advertising Standards Alliance, the International Chamber of Commerce and sponsorship from a number of international advertisers.
The Declaration is a real acknowledgment of the Australian system particularly in our flexibility to respond appropriately to new technologies to continue to meet community expectations. It will support the AANA’s continued efforts to promote and consolidate our self-regulatory system as an important complement to government regulation and enforcement.
Brand owners and their representative organisations are expected to assume primary responsibility for advertising communications and industry self-regulatory practice. As the key industry association, the AANA will be continue to actively participate in advertising self-regulatory practice, raising awareness and the capacity of self-regulation.
Read the Media Release on the AANA Website.