Marc is an acknowledged global marketing leadership thought-leader. He co-authored the 2014 Harvard Business Review article The Ultimate Marketing Machine and the best-selling marketing book The Global Brand CEO.
Marc is Chief Marketing Officer of Millward Brown Vermeer and works with many of the world’s most prominent CMOs. He is a frequent keynote speaker at business schools, companies, and industry conferences. He has been quoted and appeared in The Financial Times, Fortune, Forbes, The New York Times, The Wall Street Journal, The Chicago Tribune, The Atlantic, Advertising Age, Campaign Asia, Marketing Week and BrandWeek.
Marc co-founded EffectiveBrands in 2001 following a successful career with Unilever in The Netherlands and New York.
In June 2014, EffectiveBrands merged to become Millward Brown Vermeer, WPP’s strategic marketing consultancy.
MB Vermeer is the only global marketing consultancy focused on unleashing purpose-led growth through the development and embedding of consumer insight-led marketing strategy, structure and capability. As CMO at MB Vermeer, Marc spearheads the Marketing2020, Agency2020 and Insights2020 initiatives, and manages all global strategic alliances.
Educated in the U.K. and Netherlands, Marc holds a Business Economics degree from the Erasmus University, and serves as a volunteer on the Board of The Andrew Glover Program, which works to intervene and move young people away from crime. He lives with his family in New York City.