Two such papers were recently released that we would like to share with our members in the interests of sharing global best practice guidelines:
This document provides background and guidance on how media agencies receive income from media vendors in part but not exclusively generated by client expenditure.
This document is intended as advice only, and provides high-level guidance to assist Advertisers when taking decisions concerning their negotiations with media agencies and when drafting their contracts with media agencies.
Click here to view the WFA Advice on Obtaining Transparency and Return of Media Income
This document provides guidance on how Advertisers can get the most from the new programmatic landscape.
The guidance highlights key steps that Advertisers can take to improve the return they get from investment in digital advertising via programmatic platforms. These range from basic steps such as asking the right questions through to the more complex process of negotiating individual contract terms right through the technology stack they choose to use.
The WFA argues that even small changes to an existing system can deliver significant improvements in terms of data ownership and marketing performance.
The programmatic guidance has been accompanied by a survey of some of the world’s largest advertisers highlighting the steps they have taken to maximize value from the new trading technology this year.
Click here to view the WFA Guide to Programmatic Media.