New video ad standards to stop driving consumers crazy
March 23, 2020This week on Mi3: CMO Lisa Ronson on media mix, the return of TV, newsmedia and splitting marketing post Covid-19
April 14, 2020THE FORUM
The impact of COVID-19 Ad spend trends
Four weeks into the pandemic crisis: what the latest SMI media spend data told us and what it means for marketers.
This recording reviews the latest SMI media spend findings and the implications for marketers and the broader industry facing the challenge of navigating through these unprecedented times.
View a recording of the event here:
Guest speakers
John Broome
CEO, AANA
CEO, AANA
Jane Ractliffe
Managing Director, SMI
Managing Director, SMI
Martin Brown
GM, Coffee & Dairy ANZ, Nestlé Oceania
GM, Coffee & Dairy ANZ, Nestlé Oceania
Nicola Lewis
CIO, GroupM
CIO, GroupM