The ACCC’s Ad Tech Inquiry has once again put the spotlight onto transparency within the ad tech supply chain. Watch this recording for insights into the world’s first end-to-end investigative audit into the actual cost of AdTech to the media budget.
The study commissioned by the UK’s advertisers’ association, ISBA, and carried out by PwC UK was released on May 6, 2020 and provides a detailed analysis of the ‘waterfall’ of advertisers’ media dollars as they pass through the multiple parties on the way through to publishers.
The study analyses the programmatic supply chain of 15 ISBA advertisers to understand the distribution of costs detailing who is getting what and indeed what is still opaque and unexplained several years after the first calls and promises for greater transparency.
Who earns what & where along the value chain?
How easy was it to match impressions from advertiser to publisher?
What is the actual level of transparency versus ‘claimed’ transparency?
Guest Speakers Include:
Host: John Broome, CEO, AANA
Sam Tomlinson, Customer, Marketing & Media Insight, PwC UK