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Take a break and catch up on Nestlé’s Martin Brown talking about scenario planning for the next 12-18 months.
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Episode One: Martin Brown, Director – eBusiness, Strategy & Marketing of Nestlé Oceania
A lasting impact of the coronavirus will be a permanent shift to online shopping. While the ‘new normal’ brings many uncertainties, Brown is clear on two things: Cutting brand investment is not an option, if brands can afford it; and marketers need to plan for between two and 10 quarters of negative growth.
Read the Deep Dive article on Mi3:
Tune in for the next Episode from Koala’s Peter Sloterdyk:
For further information on this series please contact Emma Logan l Head of Content and Partnerships l emma.logan@aana.com.au
The Leadership Series is a 9-part weekly interview series where we hear from senior industry leaders on critical topics to drive business performance in the new economic reality. We explore various new approaches and thinking that will enable marketers to adapt and succeed with their own businesses.
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