Welcome to the first episode of ‘Reset Now’ a new initiative from the AANA exploring how blue chip Australian marketers and challenger brands are managing through and beyond COVID-19.
Kicking off the series is Martin Brown, Director – eBusiness, Strategy & Marketing of Nestlé Oceania. Brown says scenario planning for the next 12-18 months is so fluid that three approaches are required: best case scenario, most likely and worst case.
Read the full article on Mi3.
Both Nine and Mi3 are proud to be strategic partners with AANA on Reset Now and look forward to you tuning in
next week for another edition of this exciting series.