Is this the holy grail of marketing opportunities? Personalisation & targeting at scale? Effective, measurable & transparent?
Let’s hopes so. Audiences have certainly embraced it and all the empirical evidence points to the effectiveness of larger screens. More than half of Australian homes now have smart TVs and most of these are now internet connected. Audiences for content on demand are booming & we are seeing the convergence of linear & connected viewing. But it’s a complicated, fast moving sector.
With the recent publication of the IAB’s Connected TV Handbook, the AANA have invited a panel of CTV experts to share their knowledge with our marketer audience:
► What is CTV? What can it deliver now & where is the technology heading?
► How should I use it in my marketing mix today? How will this evolve over time?
► What is addressability and how does data play a key role?
► What about measurement, effectiveness & even sales attribution?
View a recording of the event here: