Using insights from the World Federation of Advertisers research “Search for the Unicorn Marketer” which surveyed 700 marketers worldwide, we explore what will it take to succeed as a professional marketer given all the challenges we are now facing.
► What soft & hard skills will you need?
► What role will you need to play in your organisation?
► How will you be expected to directly impact your organisation’s performance?
► How will you need to change to succeed in very different economic circumstances?
To answer these & more, we ask a CEO, a CMO and a leader in executive search for their advice & insights.
View a recording of the event here: