Mi3: Bass’ ex-IPG Mediabrands CEO says culture needs agencies and people back in the office for magic
July 21, 2020Mi3: DDB ANZ’s new global CEO Martin O’Halloran signals big shift beyond ads
July 28, 2020From Mi3 this week:
The long-touted move by the TV industry to find its digital mojo and create a combined audience trading currency for linear and digital, called VOZ, has hit delays and roadblocks. Facebook and Google are twitchy about the TV sector finally combining the might of free-to-air with digital assets in a single audience view but some agency frustration is growing as early panel data starts flowing.