The Global Alliance for Responsible Media (GARM), the industry body consisting of the world’s biggest advertising companies — including a few Big Tech companies — has agreed to evaluate some issues collectively, including deciding how to better define hate speech across the entire industry.
In addition to the position individual advertisers & members take on hate speech, the AANA believes that a solution driven at a global level through GARM will be the best way to align globally based social media platforms with the needs of advertisers worldwide. The WFA is coordinating this work through GARM and the AANA receives regular updates and opportunities to input.
The WFA outlines their approach on GARM below which is followed by an update specifically on the Facebook situation from Will Easton, Managing Director Facebook ANZ
Firstly, here is an update from the CEO of World Federation of Advertisers (WFA), Stephan Loerke:
“Just over a year ago, we launched the Global Alliance for Responsible Media (GARM) with the overarching goal of removing harmful content online and eliminating inadvertent advertising support of it. The GARM charter sets out an industry-wide plan to drive more consistency, transparency and control. And the first GARM key building blocks are poised to be delivered later this month.
Over the last few weeks, the combination of the COVID pandemic, societal and racial justice protest movements, and the upcoming US presidential elections has exposed yet again the vulnerabilities of the platforms. And has revealed again the urgent need for them to put in place a more robust and consistent framework for fighting harmful content. Right now, many advertisers and their agencies are reviewing platform efforts in addressing these critical issues and considering their next moves.
Given those recent events, we see a need to rejig the GARM agenda and prioritize certain areas such as hate speech, while pushing forward on the deliverables we’ve already committed to.
These are the areas that we’re now focusing on in our work with platforms:
As you may have seen in the press, we are actively engaged on this accelerated agenda. We are doing this work via the GARM SteerTeam and Working Groups.
Our goal is to drive all platforms to develop a consistent plan to address the steps above in the coming weeks. And to then hold them to account in delivering those actions within the agreed timeframe. We anticipate that we will be able to update you on these aligned action plans next month, with a detailed walk-through in September.
We encourage all brands to join and become involved in the GARM Community to help shape the solutions that drive consumer safety and societal health.”
And the Facebook update from Will Easton:
GARM is activating and accelerating the work of their cross-industry working groups to focus on the following four areas: