From Mi3 this week:
In September, Apple will release its iOS 14 update and a far more overt request will be made to iPhone customers asking if they want to be tracked – for every single app on their phone. Google could well follow. It’s likely to trigger oceans of sweat and tears for brands and marketers throughout the mobile marketing and app supply chain – and comes just as Covid-19 has pushed digitisation and e-commerce to new heights. Michaela Michaut of AdoreBeauty.com.au, Chris Brinkworth of SynergyStack, Joey Nguyen of Venntifact, and Geronimo’s Matt Hunt unpack the impacts.