Agile small businesses are shining a path for large brands. Social commerce is shaping up to be a massive opportunity for all. How can you benefit from this today?
Small businesses were in a world of pain as lockdowns decimated their traditional shop fronts and products & services. Yet amazing agility and innovation was shown by many as they accelerated into online solutions, compressing 5 years of digital adoption into just 8 weeks. Consumers also embraced this shift with enthusiasm establishing “Social commerce” as the new growth phenomenon. What can marketers learn from this? What’s stopping larger brands from adopting these new techniques?
Hear from Greg Paull, Principal of R3 Worldwide and Melinda Petrunoff, director small and medium business (ANZ) from Facebook on the new marketing techniques being embraced around the world and how larger brands can adopt social commerce as successfully as smaller brands.
View a recording of the event here: