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🔒 How advertising lost sight of creativity and what to do about it
January 13, 2021
🔒 Spotlight: Global Trends in Creative In-Housing
January 13, 2021
MEMBERS WEBINARS
WFA Webinar: The case for greater diversity and inclusion in marketing
There is a growing perception within society that advertising is falling short on its ability to be inclusive. According to an IPSOS study, despite some progress in recent years, 72% of respondents felt most advertising does not reflect the world around them. 63% claimed they don’t see themselves represented in most advertising, and 60% say they don’t see their community of friends, family, and acquaintances represented accurately.
Join five diversity advocates for a 60-minute webinar to discuss the main challenges, opportunities and latest best practice in this space:
• Jodi Harris, Global Vice President, Marketing Culture & Capabilities at Anheuser-Busch InBev
• Gráinne Wafer, Global Brand Director for Guinness, Diageo
• Belinda Smith, former EA marketing lead and Global Diversity Ambassador, WFA
• Jerry Daykin, Senior Media Director for EMEA, GSK Consumer Health
• Stephan Loerke, WFA CEOThe five speakers will be building on some of the key insights from WFA’s Marketer approach to diversity and inclusion and share their vision and learnings on what marketers can do more to champion their D&I work.
Slides used during the presentation can be downloaded here.
Watch the recording of the event.
