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What marketers can do today. While new solutions are emerging to allow advertisers to track their ad tech supply chain, it still lacks transparency for both advertiser and publisher.
The AANA and the MFA have worked together with a team of subject matter experts to develop an industry best practice step by step guide for agency pitching to help advertisers and agencies achieve successful outcomes and a positive experience for all.
To launch this initiative we hosted a webinar on March 30 to hear from senior leaders about the pitching experience and how industry best practice will impact this important business process. Discussions included how to avoid the pitfalls and how to set your team up for success from the beginning.
AANA Members can download the Successful Agency Pitching Guide along with Timeline and Process templates in their Members Documents. The guide is also available to view for non-members below: