Confused about what the end of cookies & tracking means for digital marketing?March 15, 2021
Trust in advertising increases significantly during the pandemicApril 22, 2021
AANA | MFA WEBINAR
Successful Agency Pitching
An industry best practice guide
The AANA and the MFA have worked together with a team of subject matter experts to develop an industry best practice step-by-step guide for agency pitching to help advertisers and agencies achieve successful outcomes and a positive experience for all.
To launch this initiative we hosted a webinar on March 30 to hear from senior leaders about the pitching experience and how industry best practice will impact this important business process. Discussions included how to avoid the pitfalls and how to set your team up for success from the beginning.