Adgile is a next generation, real time performance management platform for Total TV advertising. We help brands understand, optimise and extend the effectiveness of their media investment across linear and on-demand television.
Adgile is a next generation, real time performance management platform for Total TV advertising. We help brands to easily understand, optimise and extend the effectiveness of their investment across linear and on demand television.
FUEL THE FUTURE OF TOTAL TV
Adgile is on a mission to transform television.
Our patented visual recognition technology literally watches TV, identifying all advertising. sponsorship and in-programme brand content in high resolution, to create our own rich, structured, first party data.
Adgile’s cloud-based platform – Catalyst – harnesses these unique industry data sets, giving users intelligent visibility and control of their TV planning and buying through our Analytics, Attribution and Activation product capabilities.
ADGILE PARTNERS WITH WARC TO DEMONSTRATE THE IMPACT OF CORONAVIRUS ON TV FOR FIRST TIME
Download Adgile’s report – in partnership with WARC – on TV in Lockdown.
This Australian data highlights some significantly different approaches to advertising seen during COVID particularly longer campaign lengths and surprisingly, less of a focus on brand building (contrary to all the evidence pointing the other way) other than one all-important category.