Now they’ve discovered feminism & are selling “fempowerment” back to women. “Brandsplaining” is UK communication experts Jane Cunningham’s & Philippa Roberts‘ new book that demonstrates advertisers are still misrepresenting who women really are because they continue to fail to understand them. The author’s research leads to a framework solution that is fresh, innovative and genuinely sexism free. A must-attend webinar for any marketer who wants to get marketing to women right.
Event recorded on 27 May 2021
Jane Cunningham and Philippa Roberts are the authors of the new book “Brandsplaining: why marketing is still sexist and how to fix it” published this June by Penguin. https://amzn.to/3e9a4Tu
They are also the founders and directors of the research agency PLH: the UK’s leading research consultancy specializing in female audiences.
More info: www.plhresearch.com
Avivah Wittenberg-Cox, CEO, 20-first
Sophie Devonshire, CEO, The Marketing Society and author of Superfast