Good girl. Girlboss, Flawless model. Perfect mother. Organizer. Wonder Woman. Family rock. Feminist go-getter. Marketers constantly tell women who they are and how to be.
Now they’ve discovered feminism & are selling “fempowerment” back to women. “Brandsplaining” is UK communication experts Jane Cunningham’s & Philippa Roberts‘ new book that demonstrates advertisers are still misrepresenting who women really are because they continue to fail to understand them. The author’s research leads to a framework solution that is fresh, innovative and genuinely sexism free. A must-attend webinar for any marketer who wants to get marketing to women right.
View a recording of this event here:
Jane Cunningham and Philippa Roberts are the authors of the new book “Brandsplaining: why marketing is still sexist and how to fix it” published this June by Penguin. https://amzn.to/3e9a4Tu
They are also the founders and directors of the research agency PLH: the UK’s leading research consultancy specializing in female audiences. More info: www.plhresearch.com
‘A brilliant book – witty and wise’
Avivah Wittenberg-Cox, CEO, 20-first
This book has the power to change the way we see the world’
Sophie Devonshire, CEO, The Marketing Society and author of Superfast
View Women’s Health Victoria’s research into the impacts of gender unequal advertising: