🔒 | The Media Federation of Australia (MFA) has today released the 2021 MFA Transparency Framework, outlining a set of best-practice principles of transparency for agencies and advertisers to follow.
The AANA welcomes MFA’s updated transparency framework for Agencies and Advertisers
The update of the Framework reflects progress and changes in the marketplace and moves to a principles approach to accommodate the dynamic nature of the advertising industry and particularly the digital supply chain. A special thank you to AANA’s Media Group for all their input to the Framework.
Follow the link below to read the updated Transparency Framework.