🔒 | The Media Federation of Australia (MFA) has today released the 2021 MFA Transparency Framework, outlining a set of best-practice principles of transparency for agencies and advertisers to follow.
Just out now: PWC’s “A checklist for brands that value transparency and disclosure in media”. Download the resource here:
PWC has created a checklist for advertisers when traversing the complex media planning and buying landscape. Following on from the release of MFA’s updated transparency framework, PWC’s checklist is another resource for advertisers that can help ensure a healthy and transparent agency relationship. The checklist articulates the value of a renewed approach to transparency led by the marketer by giving clear, sometimes challenging, questions to ponder. Read the PWC’s “A checklist for brands that value transparency and disclosure in media” here: