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Advertising food or beverages in Australia: new rules apply 1 November!


How to comply with the new AANA Food & Beverage Advertising Code

Advertising food or beverages in Australia?

The new AANA Food & Beverages Advertising Code has an independent, common nutrient criteria to determine which food and drinks are essential, healthy and can be promoted to children. The rules apply to all food and beverage advertising in any medium in Australia and come into effect 1 November.

Join us for a one-hour online session to get tips on how to comply and understand all the new rules. This session is open to everyone and we encourage all marketers and their advertising compliance teams to attend.

The new AANA Food & Beverage Advertising Code takes effect November 1, 2021.

Topics include:

  • What are the new rules?
  • What constitutes advertising to children?
  • How to determine if food or beverage is Occasional food?
  • Ad creative and ad placement
  • Rules for sponsorship advertising
  • Ad|Check
  • Q&A

Watch a recording of this session:

The AANA completed a public consultation of the Food & Beverage Advertising Code, the Responsible Children’s Marketing Initiative (RCMI) and the Quick Service Restaurant Initiative (QSRI) leading to a strengthening of the Code by ensuring that children are not targeted with advertising for occasional foods. The new Code takes effect on 1 November 2021.

If you have any questions about the webinar or the Code, feel free to contact either Megan McEwin, Director of Policy and Regulatory Affairs, or Marit Andersen, Public Affairs Manager.