AANA’s Megan McEwin joins ACCC, IAB’s Gai Le Roy and Omnicom’s Phillip Pollock in discussions on transparency
IAB’s AdOps conference is a great opportunity to gain insights from the ACCC on their expectations of the industry in terms of delivering programmatic advertising supply chain transparency.
Megan McEwin, our Director of Policy and Regulatory Affairs, is joining the ACCC’s Morag Bond, IAB’s CEO Gai Le Roy and Omnicom Media Group’s COO Philip Pollock to discuss the important work being undertaken by the industry to ensure the ad tech supply chain is trustworthy, competitive and transparent. The session with ACCC on Transparency for Programmatic Transactions is presented by Morag Bond, Joint General Manager, Digital Platforms Branch + Gai Le Roy, CEO, IAB Australia; Megan McEwin, Director of Policy and Regulatory Affairs, AANA; Philip Pollock, COO, Omnicom Media Group representing the MFA. We look forward to bringing you up to date with highlights from the session soon.
If you’re interested in finding out more about the transparency issue please register your details below:
Understand privacy and targeted advertising
AANA is actively advocating for Australian advertisers in the privacy space in two reviews now under way, the Privacy Act Review and the Online Privacy Bill. The Online Privacy Bill was scheduled to be introduced to the Senate last week, however the schedule was rearranged and will not be before the upcoming federal election. The next steps will be dependent on the outcome of the election.
Read an excellent summary on global trends on privacy, targeted advertising and AANA’s positions.
Learn more by reading AANA’s submissions on privacy which stress the importance of general location data (i.e. area or postcode) in order to serve relevant advertising and the need to allow targeted advertising in a privacy-safe way.