Media release – 4 April 2022
AANA pledges to inspire climate change action
The Australian Association of National Advertisers (AANA) has become the first Australian organisation to become a Planet Pledge partner, joining 26 other advertiser associations across the globe that have committed to inspiring action on climate change.
The initiative, developed by the World Federation of Advertisers, calls on brands to use their power and influence to help drive change to a more sustainable future.
AANA CEO, Julie Flynn said that the pledge aims to give a clear role for marketing as a positive force for environmental change.
“We are really excited to join forces with the WFA to promote the pledge to local advertisers and to encourage them to champion the global race to zero.”
“Planet Pledge lays out practical ways CMOs can drive sustainability within their own organisation while contributing in a meaningful way globally,” Flynn said.
“We look forward to working with AANA members and other local advertisers to make marketing part of the solution to the climate change emergency.”
More than 26 global brands have already signed up to the pledge including Mondelez, Mars, Pepsico, and Unilever.
Planet Pledge signatories make a commitment to:
- join, and champion, Race to Zero and to encourage your partners to do the same
- help raise the bar in terms of knowledge on marketing and sustainability
- work together to improve communications to make a positive difference by encouraging sustainable behaviour changes
- build trust in our communications and helping our consumers make sustainable choices with confidence.
Stephen Loerke, CEO of the WFA says the marketing industry has an important role to play in the transition to net zero.
“Addressing climate change can seem complex but marketing teams have the skills to make it easier for everyone to understand how they can make a real difference, “Loerke said.
“Joining the WFA Planet Pledge is a serious statement of intent; we look forward to more brands signing up in the future and seeing how marketers can take the lead on addressing the world’s most pressing challenge.”