2025
MEMBER VALUE
REPORT
Be a Member of Marketing’s Future
Welcome to the 2025 AANA Member Value Report. This document is a celebration of our collective strength and a detailed account of the work done, by and for you, our members, to champion responsible, effective, and sustainable marketing in Australia.
The past year has been one of both significant challenges and inspiring achievements. The AANA, powered by our community, has acted decisively to ensure the marketing industry remains the true engine room of growth in our economy, while maintaining the highest standards to build trust with consumers.
The value we delivered to members in 2025 is built upon three core pillars:
- Community: Built a thriving and supportive AANA community that sparked industry-wide connections and conversations.
- Growth: Delivered top tier thought leadership, insights and professional development to help members sharpen effectiveness and drive growth.
- Advocacy & Self-Regulation: Championed marketing’s role in driving growth and administered Australia’s world-class self-regulatory system — protecting members, maintaining standards and building consumer trust.
A Message from our CEO
A Message from our Chair
Your Community: Events & Connection
The AANA community is where the industry comes together – sharing ideas, tackling big challenges, and celebrating creativity and effectiveness.
In 2025, we delivered more events than ever before and focused on bringing marketers together to connect, learn, and grow.
A Year of Connection
Scroll down for a snapshot of 2025
RESET for Growth in 2025 took Australia’s premier conference for marketing leaders to new heights. Highlights included; Steven Marks, Founder and Co-CEO GYG, Joe Brumm, Founder of Bluey, Sherilyn Shackell, The Marketing Academy’s Founder and CEO, on Generative AI and Dr Catherine Ball and Anthony Dean on AI.
500+ Attendees
Bringing together senior leaders in an intimate setting for inspiration and discussion. Themes included: The AI Advantage: Leading in the new era of tech disruption, The Future of Streaming, RESET Behind The Scenes, The Intersection of AI and Marketing, Staying Ahead of The Disruption, and Future of Marketing in the AI Era.
7 Events
230 Attendees
Our latest event series launched in September that is designed to build a community just for Marketing Directors and Heads of Marketing to help them connect and hear the latest thought leadership.
(Free for AANA members)
3 Events
85 Attendees
Focused, practical sessions for the whole team on core marketing competencies, fostering growth at all career stages.
(Free for AANA members)
6 Events
550+ Attendees
With AANA Academy, members get exclusive access to an expert-led, interactive virtual classroom experience designed to keep marketers on top of the trends and topics that matter most.
(Free for AANA members)
10 Events
367 Attendees
“It is critical that advertisers support the AANA, the leading industry body advocating on behalf of our industry within a self-regulated system. Importantly, the AANA is more than just advocacy; it focuses on enhancing marketing capabilities. Our partnership with the AANA is instrumental in ensuring that Allianz boasts the world’s best marketers, driving excellence and innovation in our marketing strategies.”
Laura Albert
GM Customer Strategy & Marketing, Allianz
Your Future: Professional Development
AANA remains committed to equipping members with the skills and knowledge to lead marketing’s future and drive business growth.
In 2025, our learning programs expanded significantly, focusing on critical emerging industry areas. Elevating your professional skills and capability, AANA’s professional development offerings continue as the industry’s trusted source for compliance and capability training, combining essential code knowledge with future-focused subjects across our community
AANA Academy
Keeping marketers ahead of the curve with regular expert-led interactive virtual sessions on all the hot topics. Including:
- Privacy, Programmatic Advertising: The Power of Programmatic
- Advertising in a buyers market
- Channel Codes and Media
- Planning, AI and Marketing
- Influencer Marketing
- Agency Relationship
- Creativity in Marketing
- From Impressions to Impact: Unlocking Marketing Through Data
- Driving Performance and Brand Equity During Holiday Buiing Season, Measurement That Matters
Free & exclusive for AANA Members.
Attendees
Policy, Code & Regulation Training
Delivered online code training with certification for all marketers in Australia setting the benchmark for responsible advertising.
We also delivered 13 bespoke in-person regulatory training sessions to 550 people tailored specifically to each members needs.
Free & exclusive for AANA Members.
Marketers trained
across 13 member organisations.
AdCheck Reviews
delivered to ensure compliant, effective advertising
%
of Member Companies
completed our Online Code Training modules
Guidelines & Resources
We developed guides and resources for our members on the important topics:
- Member Guide: Getting the Mix Right: Performance & Brand
- AI Ethical Guidelines
- Member Guide: Social Media U16 Ban
Downloads
Webinars
We partnered with industry experts and the regulators to deliver regular webinars on the important policy and regulatory matters that have a direct impact on your job and your business.
Including: Privacy, SPAM, Environmental Claims, Psychosocial Safety.
Free & exclusive for AANA Members.
Registrations
Brand Masters
Podcast Series
The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA and B&T, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
Advocacy & Self-Regulation
Driving responsible advertising forward
A Message from Megan McEwin
Director of Policy & Regulatory Affairs
“AANA membership keeps us connected to the most relevant issues shaping the future of marketing — from regulation and compliance to emerging challenges like AI. It allows us to advocate on key industry topics, stay aligned with ethical standards, and build capability across our team while learning from a like-minded community of marketers.”
Michael Magee
Chief Marketing and Category Officer, Kraft Heinz
Codes in Action
Advocacy That Matters
Privacy Act Review
Championing advertiser interests
Public Health Consultations
Nielsen Research Initiative
Sustainability +
Ad Net Zero
October marked one year since Australia joined Ad Net Zero, uniting the industry to reduce its operational footprint through collaboration across the full advertising supply chain.
A major milestone was the Global Media Sustainability Framework, a universal standard delivering transparency in measuring media emissions. This year also saw the launch of Every Brief Counts, a toolkit helping marketers embed sustainability into campaigns from the start.
Unstereotype
Alliance
In 2025, Unstereotype Alliance Australia drove progress through two landmark initiatives:
1) The Who’s Missing? Toolkit equipped brands with practical frameworks to ensure inclusive representation from campaign briefs onward
2) Inclusion = Income study demonstrated clear commercial gains, including sales uplift and brand equity growth for brands embedding progressive, unstereotyped content
“We believe that that fast food doesn’t have to be bad food and as a restaurant business that really focusses on clean, healthy food, we want to be represented as a business that isn’t just an ‘occasional food’ but one that everyone can eat multiple times a week. As one of the fastest growing QSR’s in Australia, I’ve found myself picking up the phone to Josh and his team often for advice and I know that their team can assist us navigating the ever-changing advertising market, so we’re excited to be officially part of the AANA.”
Lara Thom
Global CMO, Guzman y Gomez™
AANA’s Members
Celebrating our Community
The AANA community now has more members than ever in its 98 year history, representing a diverse and powerful cross-section of Australian business. Thank you for your ongoing support of AANA and the industry!
Thank you
To all our members, a big heartfelt thank you! None of what we have achieved together would be is possible without your ongoing support.
AANA Board
Thank you to the AANA Board for their leadership, guidance and support throughout FY25. To all our Board members – past and present – thank you so much for everything you do.
AANA Councils & Advisory Groups
Thank you to the dedicated members of AANA’s various councils and advisory groups. To the Policy & Regulatory Affairs Committee, Marketing Communications Council, Sustainability Council, AI Council, Privacy Council, and Food & Beverage Committee, without your expertise and generosity of time, much of what we do would not be possible.
Partners
To our partners, thank you. As a not-for-profit, we simply couldn’t deliver the scale and impact of our programs without your support.
AANA Team
To our small, but mighty AANA and Ad Standards teams. You continue to punch well above your weight, delivering exceptional value for our members and the broader industry every single day. Thank you for your drive and commitment, and for the laughs along the way.
Join us
Celebrating our Community
Be a member of marketing’s future.