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…main measures relevant to advertisers below: Promoting online advertising transparency The DSA will require online platforms to ensure that consumers can easily identify ads (including influencer marketing) and obtain meaningful…
…taking action in a collaborative approach to protecting the four billon consumers online today, with the goal of eliminating harmful online content and ensuring that bad actors have no access…
…US, EU, and UK developments In January, the US Democrats in Congress introduced a bill which would prohibit all targeted advertising, except for contextual advertising (advertising matched to what the…
Helen Crossley, Head of Measurement and Insights, ANZ for Facebook, speaks to attendees at the Australian Association of National Advertiser’s Connect Conference about the future on online marketing. CONNECT was…
…the demise of the 3rd party cookie provides an opportunity for contextual advertising to reappear. Contextual advertising is targeting advertising based on the context for that advertising and would ensure…
…greater scrutiny of ad placements, including disrupting advertising revenues of certain accounts and websites that spread disinformation making political and issue-based advertising more transparent addressing fake accounts and online bots…
(2 min. read) – Half of Aussie Marketers waiting for better times before committing budget and shift to online set to accelerate. New research – Oz advertising spend intention for…
…& Submissions Self-Reg Training Self-Reg Resources Click here to download the Code of Ethics Download the accompanying practice notes Download the overtly sexual imagery guide in ads Code of Ethics…
…and to comprehensively assess whether the ad tech supply chain is acting efficiently, the ACCC recommends that a specific inquiry into ad tech services and advertising and media agencies be…